Marketing Workshops

Here you will find a 30-minute condensed version of the two hour marketing classes developed and delivered by ADAGO Marketing in cooperation with the BizTech Center and the Ohio Small Business Development Center. These classes build upon each other, so we encourage you to start with the Marketing Fundamentals Workshop first, and progress through each of the courses in order. Below you will find an overview of each workshop;

Marketing Fundamentals

This course discusses the fundamental aspects of marketing. Whatever your current understanding of marketing is, this primer will provide an overview of the basic disciplines and theory of marketing with interactive discussion to ensure you have a good grasp of what it is, and how to use it to significantly improve your business.

Website and Online Marketing

This course describes the fundamentals of establishing and promoting your business on the internet. It will provide a basic overview of how to register a domain, items to consider in developing a website and cost effective ways to market your business online as well as helpful online links and other resources available.

Social Media Marketing

This course discusses the fundamentals of various social media networking sites along with establishing and promoting your business through this medium. Social media sites including Facebook, LinkedIn, YouTube, MySpace as well as Twitter will be covered in this session.